Vladislav Shcherbinin
CIO & Sr. Director of Commercial Technology
Align Technology — Invisalign, NASDAQ-100
location://São Paulo, Brazil
Technology leadership from Barnaul to São Paulo — via Nigeria, the US, and a few interesting detours.
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CIO-100 Award winner. US patent holder (App. 20230206161 — Customer Call Anticipation). Founding IT leader for Align Technology's LATAM operations, responsible for building the commercial technology stack from scratch across Brazil, Mexico, and adjacent markets. Leading engineering and technology teams across the Americas and EMEA.
Twenty years in technology leadership spanning four countries: Russia → Nigeria → United States → Brazil. Career arc from hands-on engineering through enterprise architecture to the C-suite, with regular returns to the trench when the problem demands it.
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Origin Story
Born in Barnaul, Altai region, western Siberia. Introduced to TRIZ — the Theory of Inventive Problem Solving — by physics teacher Анатолий Васильевич Локтионов at Physics-Mathematics Gymnasium No. 42. That encounter shaped everything that followed.
Taught information systems at the American University of Nigeria in 2009, which was not something most people from Barnaul did. Multilingual: Russian (native), English (working), Portuguese (working). Currently based in São Paulo with no particular plans to stop moving.